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Principal Marketing Professional

  • Location: Waltham, Middlesex, Massachusetts
  • Salary: 60-64.5 per hour
  • Job Type:Contract

Posted 27 days ago

  • Sector: Professional
  • Start Date: 2021-10-04
  • Job Ref: 21-21437
Duration - Temp to Perm.

Would like someone local to the Boston area but position is open to remote as well

The Social Media Lead is responsible for helping build  reputation across social channels by driving awareness, leadership, influence and engagement. This role will be responsible for elevating  global social media strategy and tactics to align with the Companys business objectives, communication goals and industry best practices. This person will be a part of a dynamic, highly skilled social team who manages all of  social media efforts, including strategy, counsel, execution, listening, research and reporting. This position will be a trusted partner for a number of global  stakeholders.

Key Responsibilities:

Serves as a Social Media Lead for business and regional social media initiatives by collaborating with marketing, sales, HR, customer care and communications stakeholders at all leadership levels, providing critical social counsel

Responsible for elevating  global external social media strategy which may include, but not limited to, the following initiatives: influencer engagement, thought leadership, awareness building, social selling, executive positioning, business campaigns

Leads channel and content strategy and management of multiple  social networks around the world.

Maintain and evolve appropriate guidelines, social policies

Write and edit content for social media as needed and ensure alignment and consistency with brand voice across channels

Strategize appropriate social media metrics and measurements aimed at measuring the success of  social media strategy for corporate- and business-generated content and campaigns

Lead cross-business and functional social media teams to ensure cohesion. May include stakeholder meetings, summits, workshops, marcom training, and employee education/training

Responsible for staying abreast of social media trends. Participates in the most prominent corporate social media industry associations to learn, share, and ensure progress

Approves exceptions to policies, escalating policy issues with long term or high cost impact.

Recommends department-specific policies and procedures and implements those that have been approved.

Additional responsibilities related to the role.

Basic Qualification:

8+ years of marketing or communications experience, with 5+ years of social media experience preferably in B2B health, pharma, or biotech in an agency and/or corporate environment

Bachelor's Degree required, preferably in marketing, advertising, English, communications.

Preferred Qualification:

Excellent knowledge of social publishing tools

Proven experience and success in key social communities

Success at leading cross-functional and business teams

Proven ability to write concise, attention grabbing copy for a variety of audiences that conveys key messages and is brand-appropriate.

Self-motivated with a positive attitude.

Proven and effective verbal and written communication skills

Ability to establish clear directions based on objectives, communicating well with others on the progress of work and results.

Excellent project/time management skills and the ability to work juggle multiple tasks and priorities as well as strong follow-through.

Solid team player; a self-starter, highly motivated and the ability to take initiative.

Travel Requirements

Travel requirements may be 20%