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Marketing Director

Featured

Posted 15 days ago

  • Sector: Professional
  • Start Date: 04/21/2021
  • Job Ref: 21-07047
Job Descriptionnbspnbspnbspnbspnbsp

Job Role and Responsibilities

  • Identify develop and evaluate marketing strategy based on knowledge of establishment objectives market characteristics and cost factors
      • Formulate direct and coordinate marketing activities or policies to promote services
          • Brand strategy analysis and focused efforts to continually evolve overall strategy
              • Work with various organizational leaders to determine marketing needs
                  • Content generation for RFP process client responses and overall communication strategy
                      • Develop andor manage content management system
                          • Develop infographics templates sales collateral marketing sheets presentations and other collateral to promote various brands
                              • Website management with refreshed content optimization SEO management and implementation of best practices
                                  • Consistent blogging on relevant topics ndash 12 posts per week
                                      • Premium content 12 per month in the form of white papers ebooks original research live QampA sessions videos webinars infographics podcasts downloadable documents etc
                                          • Announcements press releases and other company content needs
                                              • Client and employee content strategy creation and execution on ongoing basis
                                                  • Targeting outbound marketing campaigns using various platforms for new client acquisition
                                                      • Social media management content generation across various platforms LinkedIn Facebook Instagram Glassdoor Twitter etc
                                                          • Coordinate with industry associations for research on industry trends
                                                              • Competitive analysis with SWOT style review
                                                                  • Reporting on sales activities campaign activity metric analysis with ROI impact
                                                                      • Remain highly organized detailed oriented and focused to execute effectively
                                                                        • nbsp

                                                                          Job Type Fulltime

                                                                          nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp nbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbspnbsp

Education Requirement

Qualifications

    • Bachelor39s Preferred

    • Digital Marketing 4 years Preferred

    • Marketing 4 years Preferred

    Knowledge Skills Abilities

    Knowledge

    • Sales and Marketing mdash Knowledge of principles and methods for showing promoting and selling This includes marketing strategy and tactics product demonstration sales techniques and sales control systems
        • English Language mdash Knowledge of the structure and content of the English language including the meaning and spelling of words rules of composition and grammar
            • Administration and Management mdash Knowledge of business and management principles involved in strategic planning resource allocation human resources modeling leadership technique production methods and coordination of people and resources
                • Customer and Personal Service mdash Knowledge of principles and processes for providing customer and personal services This includes customer needs assessment meeting quality standards for services and evaluation of customer satisfaction
                    • Communications and Media mdash Knowledge of media production communication and dissemination techniques and methods This includes alternative ways to inform and entertain via written oral and visual media
                      • Technology Skills

                        • Customer relationship management CRM software
                            • Data base management system software mdash SharePoint Apache Hive Elasticsearch NoSQL Oracle PLSQL
                                • Data base user interface and query software mdash Airtable Amazon Redshift Amazon Web Services AWS software MySQL
                                    • Graphics or photo imaging software mdash Adobe Systems Adobe Creative Cloud Adobe Systems Adobe Illustrator JamBoard SmugMug Flickr
                                        • Web platform development software mdash Cascading Style Sheets CSS Drupal Oracle JavaServer Pages JSP Ruby on Rails
      HoursMF 8 hours daily
      Other Information

      Benefits

      • 401k
      • Dental insurance
      • Disability insurance
      • Health insurance
      • Life insurance
      • Paid time off
      • Vision insurance